Session Details

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Breakout Session 1:

Integrating Technology and Data to Drive Real Estate Strategies
Verizon Wireless and Genuine Parts use leading-edge technology to integrate real estate and corporate data to align real estate with corporate objectives. How are ‘big data’ and ‘analytics’ now part of the essential CRE toolkit?
• Dean Jones, Verizon Wireless
• Grant Nelson, Genuine Parts Corporation
• Andy Thomas, CoStar

Breakout Session 2:
Local Ketch: Creating a Safe Harbor for Halyard (Health Care Spin-Off from Kimberly-Clark)
Halyard was ‘created’ with 12,000 employees and $1.7 billion in revenues. How does a ‘new’ company of such scale build cross-functional teams to enable collaboration and spark insight?
• Matt Hayner, HLG Studio
• Steve Bender, Kimberly Clark (Halyard Spin Off)
• Mark Elliot AIA, JLL
• Michael J. Lipton, Colliers International
• Steve Soteres, Choate
• Roger Godwin AIA, HLG Studio – Moderator

Breakout Session 3:
Will the sharing economy end demand for commercial real estate as we know it?
This debate-format program will challenge opinions about the need for commercial real estate in the future. Just as green tech may be leading to ‘peak-oil’, will a new economic model lead to ‘peak-office’?
• Michael Berretta, Regus
• Lenny Beaudoin, CBRE Workplace Strategy
• Karen Houghton, Atlanta Tech Village


Breakout Session 4:

Hitting the Red Line on Office Density - How High is Too High?
Office occupant density continues to trend higher and higher. If high-density occupancy is a good idea, is there a limit? What if buildings aren’t designed for this density? And what has been the real impact on employee productivity, morale and engagement?
• Brian Thornton, Racetrac Petroleum Inc.
• Stephen Swicegood FAIA, Gensler


Breakout Session 5:
Managing M&A Complexity – A Six Month Global Integration

An out-of-the ordinary case study: Lenovo acquires IBM’s X86 Server business and more than doubles its global real estate portfolio overnight. What does it take to execute such a large-scale global integration and do it on a compressed timeline?
Deidre Buzzetto – Lenovo
•Chris Beavers – JLL
•Chris LaPata – Steelcase
•Greg Tadd – Whiting-Turner Contracting Company
•Julian LaFond – Altanova
•MODERATOR, Naomi Tromontano – Steelcase


Breakout Session 6:

Three Things Are Certain: Death, Taxes and Changes to Lease Accounting
Learn the essentials and the details about the new lease accounting changes, and how you can help your organization navigating through, and even benefit, from them.
• George Azih, LeaseQuery, LLC

Keynote 1:
Honing Your Real Estate Negotiating Edge … Gaining Trust & Loyalty
What are the three essential elements that affect the outcome of any negotiation? How do four specific strategies increase your client's trust and loyalty?
• Ed Hatch CRS, GRI, Ed Hatch Seminars


Keynote 2:
Transportation’s Impact on Future Growth in the Region
What is the actual impact of traffic on our real estate community? How can we build and prosper businesses along with a growing transportation infrastructure? What are best practices of successful real estate executives regarding transportation?
• Senator Brandon Beach, Senate District 21

Keynote 3:
Discovering Atlanta
Understanding Atlanta’s property development history points to what is important for Atlanta’s real estate future. Hear first-hand accounts of Atlanta’s real estate prime movers: the trends they started, the milestones they achieved and the legacy of projects and buildings they gave us.
• Jerry M. Cooper FAIA, Cooper Carry