The Business Value of Social
Networking Tools session we hosted at the Las Vegas Summit dealt with a
topic that is in its infancy regarding adoption within the enterprise, and the
broadness and speed at which it is evolving merited a stretch to go beyond who
we could get into the room to speak on the subject. Drawing in the people who were developing the
tools, implementing networks within the "walls" of their
organizations, and actually using them to truly collaborate across distance and
time required that we stretch. One
normally does not consider video conferencing an edgy technology, but, as we
experienced, it can be if conditions aren't optimal. I gladly take responsibility for the failure. Sometimes you can learn more from a swan dive
into a dry pool than if you just wade in; I have made a list.
One of our virtual
presenters didn't get a chance to present because of the delays, so I wanted to
acknowledge Kimberly Burt of the Original Creative Co Op in Amsterdam,
Netherlands. She was up until almost 2
AM, prepared to lend her expertise and experience to the discussion, only to
watch as our technology issues overtake our discussion. At that hour it must have seemed like
something Conan O'Brien would stage as a dark comedy skit for late night television. She has graciously volunteered to add
comments and context to her
presentation. When I have it in hand I
will post it within the WorkPlace Community site for all to view.
The topic is
becoming viewed as a key strategic advantage by more and more in the C suite,
as evidenced by the withdrawal of several in person panelists as their
leadership directed them to keep their programs confidential. All the more reason to continue the
discussion and raise awareness.
Social Networking
isn't new, but it isn't that old either. One thing is clear- it is part of the future. Get involved!
Create your CoreNet Global NetWORK profile and connect with your fellow
CoreNet members! Remember the three
Cs: Connect, Community, Collaboration!